There was a time when customers cared little as to how a company or business sourced its products and resources. They didn’t think much about a brand’s economic and social impact. They cared even less about sustainability and environmental influence. Those days are long gone.
According to a 2015 survey by Cone Communications, 81 percent of global consumers now consider a company’s corporate social responsibility when making a buying decision. That, of course, includes their supply chain and the impact it has on its surroundings.
If you’re sourcing materials or resources in a way that has a negative impact, your customers will find out, and that will have a direct result on your performance. This is just one prominent reason for switching to a more transparent, more efficient supply chain.
