SIZE ISN’T ALL THAT MATTERS FOR ECOMMERCE. USE THESE IDEAS TO REDEFINE SMALL STORE SUCCESS.
In a crowded marketplace where big players dominate, it’s easy for small online stores to feel like the odds are stacked against them. When big companies like Amazon and eBay seem to offer everything customers could possibly want, why start a store at all? Evidence suggests that despite their wide range of products, there are certain niches that big players don’t fulfill. Here’s how small online stores can use size to their advantage and level the playing field.